Ventures
— what we do
Venture & Startup consulting
[FIG] provides user research & product strategy through hypothesis-driven validation to help new ventures de-risk development — business and product.
We start with why and deliver how’s and what’s by uncovering deep, qualitative context to ensure what you build is not only usable, but also useful.
Why work with us?
With 6+ years of hands-on experience in UX strategy and consulting for digital products that are rooted in fundamental human needs, we pride ourselves on diligently following the principle: [ make something humans want ]
Past projects.
Kik • Wealthsimple • Vocaprep • Off2class • Navigate • Phyxable
Principles & Frameworks.
Fig. 1
we work with
New ideations | Proof of concept | Product (business) development | Product pivots | Product-market-fit | Product Growth
Fig. 2
we conduct
User interviews | Field research | Ethnographic studies | Contextual inquiries | Usability studies | Surveys | Market research
Fig. 3
we base our work on
Human-centred design | Value Proposition Design | Hypothesis-driven validation | Jobs-to-be-done | Co-creation | Empathy
Fig. 4
we deliver
Market research | Qualitative + quantitative user insights | Journey maps | Personas | Low-fidelity prototypes | Roadmaps | Go-to-market strategy
