Enterprise
— what we do
Enterprise UX Research & Strategy
By bringing qualitative research, user intent, and co-creation / co-design into product lifecycles, we have successfully helped enterprises and government organizations map out high-leverage product features based on new and existing user behaviour.
In a world where product and service offerings are often (quantitative) data-driven, FIG strives to uncover the why — which is frequently overlooked — behind product decisions.
You’re in good company.
Since inception, FIG had the pleasure to work with the following organizations through various stages of B2B & B2C product development — spanning from new product discovery to establishing monetization and growth.
Autodesk • Capital One • Prudential Financial • City of Toronto • Canada Post Corporation • Postmedia Network • Royal Bank of Canada (RBC) • Workplace Safety Insurance Board (WSIB) • American Healthcare Information Management Association (AHIMA)
Principles & Frameworks.
Fig. 1
we work with
New ideations | Proof of concept | Product (business) development | Product pivots | Product-market-fit | Product Growth
Fig. 3
we base our work on
Human-centred design | Value Proposition Design | Hypothesis-driven validation | Jobs-to-be-done | Co-creation | Empathy
Fig. 2
we conduct
User interviews | Field research | Ethnographic studies | Contextual inquiries | Usability studies | Surveys | Market research
Fig. 4
we deliver
Market research | Qualitative + quantitative user insights | Journey maps | Personas | Low-fidelity prototypes | Roadmaps | Go-to-market strategy
